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Innovation and hard work, achieve the speed of the core state-"Shenzhen SME Magazine" interview with the company's president Henry

Innovation and hard work, achieve the speed of the core state-"Shenzhen SME Magazine" interview with the company's president Henry

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In the Shenzhen Hi-tech Zone Software Park, many powerful companies have gathered, including Chipbond Microelectronics. In 2003 , Zhang Hualong, a senior engineer who had hosted a world-class integrated circuit chip in the United States, returned home with a passion to start a business. In just four years, Chipbond has developed into a global mainstream supplier of flash memory control chips, with monthly shipments occupying the world 40 % of market share . Talking about entrepreneurial experience, Zhang Hualong bluntly stated: Seize the great opportunity of time, geography, and harmony, and use the core chip technology to master the leap-forward development of the enterprise.

When Zhang Hualong started his business, he spotted Shenzhen—a fair, competitive and innovative market environment and the special status of the global USB flash drive manufacturing base, which provided fertile soil for the development of Chipbond. At that time, 80% of the global U disk's production centers were concentrated in Shenzhen and Dongguan, but the core device "control chip" of the U disk has always been occupied by overseas suppliers. path of.

Zhang Hualong said that the development and design of any chip must rely on innovation. It is necessary to master the core technology, but also to have stable and reliable product performance and effectively control costs. In terms of technology, Chipbond has full confidence and strength. The company's core team has nearly 20 years of chip design experience from a world-renowned professional chip design company. R & D designers account for more than 65 % of the total number of employees . Zhang Hualong himself hosts the design in the United States. World-class ultra-large-scale integrated circuit chips have been widely used in international multinational companies such as CISCO , IBM , and DELL .

After nearly 2 years of technical research, the state-of-the-art USB disk control chip USB2.0 / 1.1 is designed with innovative breakthroughs such as “high reliability, reusable design verification, and compatibility with multiple flashes by quickly modifying external software ” point shocked the industry, the situation can only be changed to accommodate the new product by adjusting the chip in the past, a listing on the show is extremely competitive, sales steadily increased, to 2006 year-end, core states of the first generation of USB flash memory controller chip Shipment has exceeded 50 million units, and monthly sales exceeded 4.5 million units, becoming the largest supplier in this field, with a global market share of over 40 %, changing the situation where the chip supply has been monopolized by overseas manufacturers This has made the impression that domestic chips are unreliable a history. Now the upgraded products of this chip, CBM2090 and 2091, have been launched on the market. Its sales will increase XIB 's market share in the international market to 50 %.

  Relying on the core technology with independent intellectual property rights, Chipbond has also obtained a number of national patents, won the "Incubation Innovation Product Excellence Award" issued by the China Semiconductor Industry Association and the 863 VLSI Design Expert Group, and received special government funding support. .

  If technological innovation has established Chipbond's market position, then the innovation of management concepts is even more powerful for Chipbond. Since most of the domestic U disk purchase channels pass through Shenzhen, Chipbond plays a service card to reassure customers, and uses the advantage of being close to the U disk market to provide 24- hour rapid response services to manufacturers, promising that any technical problems encountered on the production line will be promptly instructed by technicians. This intimate service gives a great sense of security, and has quickly been recognized by more than 200 customers in Shenzhen . In daily management, Zhang Hualong focuses on creating an equal and harmonious corporate atmosphere for everyone, respecting everyone's achievements, and creating a talent development strategy that uses "core" to cultivate people. This strategy attracts batches of high-end Technical talents joined the core entrepreneurial team.

During the interview, Zhang Hualong said that in fact, the development of the enterprise is a human factor. Technical innovation comes from the innovation of human thinking, and only practitioners can always maintain innovative thinking. Zhang Hualong is pleased that Chipbond has a low-key, pragmatic and willing team. In the course of the company's entrepreneurship, difficulties and setbacks are inevitable. The Xinbang team has always maintained an innovative and pragmatic attitude, firmed a conviction, adhered to a dream, and walked forward with the strongest person who laughed last. In their philosophy, not only must XIBANG become a brand name of the industry, but also “XinBang Xingbang”, and use cutting-edge chip technology as professional skills to contribute to the country's development. 2006 Nian Chipsbrand sales revenue reached 1.4 billion yuan, per capita output value of 40 million dollars, far higher than the industry average of 6 million US dollars level.

Opportunity always favors a prepared team. Chip State's innovation and hard work quickly attracted the attention of venture capital investors. 2005 Nian 7 months, Intel Capital and Legend Capital jointly for the core state funding, greatly improved the industry influence core states, standardized management of core state also played a significant role in guiding. In Zhang Hualong's words, "Xibang will go faster and farther on the giant's shoulder."

In the highly competitive high-tech field, failure to progress means elimination, and it is impossible to defeat powerful overseas rivals without innovation. Chipbond recognized this early and is rewriting the development history of the global chip market at its own pace. In 2007 , Chipbond ’s new product listed on the market was the SD / MMC card control chip. At present, this product is monopolized by Taiwanese manufacturers. Chipbond ’s products have reached the international leading level after testing for various performances. Chipbond's development has reached a new level. Now, Chipbond is planning to be listed on the capital market, laying a solid economic foundation and management foundation for the realization of the ideal of building a century-old store.

At the end of the interview, the reporter asked whether he firmly believed that the flash memory chip market belongs to Chipbond. Zhang Hualong answered very cautiously, saying that "the world's flash chip market must belong to China, and Chipbond will continue to innovate and cultivate in this field!" Caution is the best interpretation of success.

Shenzhen simbond Technology Co., Ltd

Address: room 701 and 702, building 12, Shenzhen Software Park Phase II, Keji Zhonger Road, Nanshan District, Shenzhen

Fax:0755-86338595

Zip:518057

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