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Xinbang Holds Up the Banner of Defending Rights and Defends the Honor of "China Core"

Xinbang Holds Up the Banner of Defending Rights and Defends the Honor of "China Core"

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1.Xinbang hits the fist product twice with Chinese core

    2008 Nian 12 Yue 19 days, Chinese core 2008 and the Third "Chinese core" ceremony will be held at the Park Plaza Park Hotel in Beijing. Under the guidance of the Electronic Information Department of the Ministry of Industry and Information Technology, the "China Core" selection has become an industry event representing the most sophisticated competition in the local IC design industry.    

    This event attracted the extensive participation of many IC design manufacturers. The third "China Chip" selection expert committee was formed by a number of industry authoritative experts to comprehensively review nearly a hundred chips and finally select the 2008 China Chip "Most Best Market Performance Award "and" Most Potential Award ".    

    After the state-of-the-art USB flash memory control chip products of Chipbond Technology (Shenzhen) Co., Ltd. won the second "China Chip * Best Market Performance Award", Chipbond's new SD / MMC card control chip launched this year also won the third "China Core * Best Potential Award ".    

    The two flagship products, two shining "Chinese cores", have fully proven the gold content of Chipbond products after being tested and baptized by the market. Compared to last year, USB2.0 flash disk controller chip dazzling sales performance won the "China Chip * Best Market Performance Award", this year's core state this "Chinese core" sustenance of the core nations of the 2009 Nian hit a miracle of the market expectations .    

Second, the battle for the rights protection of XIBang bravely defended XIC    

    然而,在“中国芯”耀眼光芒的背后,芯邦人却经历了一年不平凡的知识产权维权之路。20071025日,国际闪存巨头SanDisk宣布,已向美国威斯康星州地方法院和美国国际贸易委员会(ITC)提交了3份诉状,起诉25家闪存存储公司侵犯了SanDisk专利,其中不乏韩国LG、日本Buffalo、海盗船等世界名企,芯邦公司为唯一的中国内地被告。    

    SanDisk公司不仅希望得到赔偿,并要求法庭和美国国际贸易委员会颁布永久性禁止令,禁止这些企业生产以及出口此类产品到美国市场。之后,美国国际贸易委员会宣布,将会对25家内存控制器/驱动器、记忆卡、媒体播放机及同类产品启动“337调查”。    

    选择应战,必然耗财、耗力、耗时,而且从没有此类诉讼的应诉经验;然而不应诉,则意味着不战而败,企业将陷入危机,行业将陷入危机,更重要的是,芯邦两颗“中国芯”都要用到的核心专利也成为被告。怎么办?芯邦面临着自公司成立以来最重要也是最艰难的一个抉择。    

    芯邦首先在内部评估该事件的影响,并找有应诉经验的企业和专业机构咨询,内部达成共识:芯邦产品全部是自主研发的,根本不存在抄袭和侵权;而且这是事关整个行业的生死之战,必须高举起维权大旗为行业争取发展机遇。

    凭借对自主创新技术的自信,凭借对中国闪存行业肩负的责任,在花费200万美元巨额资金,走过耗时一年的艰苦维权之路后,2008年底,最终以SanDisk撤诉与庭外和解的方式而了结,避免了对我国整个闪存存储行业的发展带来毁灭性打击,为企业自身、也为中国闪存产业赢得了健康发展的宝贵机遇,为维护中国芯荣誉打了一场漂亮的胜仗,成为深圳IC企业成功应对337诉讼的第一案例。

    这样,对于此类让很多中小企业如临大敌的337诉讼案,芯邦花了不到一年时间就圆满地了结此案件,取得了理想的应诉效果。为芯邦以及芯邦的客户、乃至整个行业创造了良好的发展环境也证明了自己专利技术的国际含金量。芯邦用自己维权的信心和决心捍卫了中国芯的荣誉,给正在蓬勃发展的中小民族厂商赢得良好的国际经营环境。    

三、携手共克时艰 雪中送炭闪亮中国芯    

    芯片设计是中国起步比较晚的行业,企业在迅速发展过程中难免会遭遇类似的诉讼,芯邦选择应诉,一方面是对自己技术创新的自信,另一方面也是为了通过实战证明自己,要是选择了放弃,就等于放弃了发展,最终逃不出彻底退出市场的命运。这也是这些国际大公司运用知识产权围剿战略出击中国中小企业的最终目的。    

    事实上,很多与芯邦一样遭到国外公司申诉的企业都面临同样艰难的抉择,但有些企业选择了放弃,其中一个最重要的原因是:这将是一场旷日持久的消耗战,应诉费用昂贵、诉讼程序复杂、持续时间长久都是应诉企业需要面对的现实问题。    

    With its own experience, Chipbond realized that the responding enterprise was in a " solitary battle " situation and felt more isolated and alone. Especially in recent years, the rapid growth of private enterprises, the company's strength is still difficult to contend with medium-sized foreign companies, most companies can not afford the huge cost of rights, face a similar "337 clause " lack of coordination and support the industry during the investigation, Being in a " solitary battle " situation, in the game of disparity with foreign giants, they often have to choose to abandon their rights, thus allowing foreign giants to suppress the development of domestic enterprises repeatedly.    

    Therefore, in the future, while Xingbang strengthens the protection and application of intellectual property rights, it is eagerly expected that the government or industry associations can give appropriate financial assistance, so that SMEs such as Xingbang can invest more confidently when facing similar cases. In the fight for rights protection, we will contribute to maintaining the honor of " China Core " , the healthy development of national enterprises, and creating a harmonious industry environment.

Shenzhen simbond Technology Co., Ltd

Address: room 701 and 702, building 12, Shenzhen Software Park Phase II, Keji Zhonger Road, Nanshan District, Shenzhen

Fax:0755-86338595

Zip:518057

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